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2016 November December Marina World

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The magazine for the marina industry



Marina World HEAD OFFICE MAILING ADDRESS & SUBSCRIPTION ENQUIRIES Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, UK Editor Carol Fulford T: +44 (0) 1945 881018 F: +44 (0) 1621 855 867 Email: Special Correspondent Charlotte Niemiec Email: Advertisement/Commercial Director Julia Hallam T: +44 (0) 1621 855 890 F: +44 (0) 1621 855 867 Email: Accounts Manager Magdalena Charman T: +44 (0) 1403 733678 Email: Advertisement Production Nick Hing T: +44 (0) 1323 490384 Email: NORTH AMERICAN OFFICE Publisher’s Representative Philippe Critot PO Box 29759, Los Angeles, CA 90029-0759, USA T: +1 323 660 5459 F: +1 323 660 6030 Email: FRENCH OFFICE Publisher’s Representative Catherine Métais PARIS RAI, 67 avenue André Morizet, 92100 Boulogne, France T: +33 1 46 10 47 50 F: +33 1 46 10 47 51 Email: ITALIAN OFFICE Advertisement Representative Ediconsult Internazionale srl piazza Fontane Marose 3, 16123 Genoa, Italy T: +39 010 583 684 F: +39 010 566 578 Email: CHINESE OFFICE Publisher’s Representative Simon Ding Bridge International Holding, Rm. 401, Building A, No. 55 Jinyu Road, Minhang District. 201103 Shanghai, China T: +86 21 33231328 F: +86 21 33231366 Email: Marina World (ISSN 1471-5856) is published bi-monthly by Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. The 2016 US annual subscription price is 0. Airfreight and mailing in the USA by agent named Air Business Ltd, c/o Worldnet Shipping Inc., 156-15 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Periodicals postage paid in Jamaica NY 11431. US Postmaster: Please send address changes to MARINA WORLD, c/o Worldnet Shipping, Inc., 156-15, 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Subscription records are maintained at Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. Air Business Ltd acts as Loud & Clear Publishing’s mailing agent. Marina World is available on subscription at the following cost: 1 year (6 issues) - £80.00 Sterling (0) 2 years (12 issues) - £140.00 Sterling (0) No part of this publication may be reproduced without the prior permission of Loud & Clear Publishing Ltd, the copyright owners. Upon application, permission may be freely granted to copy abstracts of articles on condition that a full reference to the source is given. Printed in the UK by Stephens & George © 2016 Loud & Clear Publishing Ltd Views expressed by individual contributors in this issue are not necessarily those of Loud & Clear Publishing Ltd. Equally, the inclusion of advertisements in this magazine does not constitute endorsement of the companies, products and services concerned by Loud & Clear Publishing Ltd. The publisher reserves the right to refuse advertising. The big cell Carol Fulford Editor FROM THE EDITOR Over the past few weeks, I’ve spent time looking at marina websites after a website designer told me that it was becoming increasingly important to think “small screen”. I immediately checked the Marina World website – home page is okay – not much need to scroll down. Wrong thought. Scrolling is now okay. In fact, as more and more people use their smartphones or tablet devices to explore websites, scrolling is now an acceptable, even desirable, norm. It makes sense to me. If we’re prepared to rummage in our bags and pockets to retrieve the device, squint at the tiny screen held in the palm of our hands and pace up and down trying to get the best signal, where’s the aggravation is scrolling up and down as well? Carrying a mobile/cell phone has become as essential to us as carrying a wallet and for many has replaced both watch and camera. Being “connected” dominates our lives – for good and bad. WiFi has probably become the most important new demand from marina customers. As Flagstone Property Group CEO Mehmet Bayraktar reportedly joked during a seminar panel at the Ft Lauderdale Boat Show last year, “it’s more important than water for boaters.” Like all software-based technology, the ‘smartphone’ – now officially accepted as a new word by the Oxford English Dictionary – is constantly evolving. In the coming year, according to The Telegraph, we’re looking at seven key technology changes: • We’ll take better photos as top smartphones add a second camera • Sound quality will improve – especially for playing music • Buttons will be ditched in favour of a click that can be felt due to vibration inside the phone • Our phones will always be on – displaying information but with barely noticeable reduction in battery life • We’ll be buying a greater range of far cheaper virtual reality headsets • The next big thing could be the ‘smartlet’ – a phone that unfolds into a tablet • Ultra HD or 4K quality could be on our screens and available for our videos According to IT ProPortal, there’s even more to consider. Solar or motion based charging? Modular smartphones that allow users to create their own phone using clickable components? Roll up phones – the iPad in your pocket? Apple has already filed patents. Iris recognition for secure payment when buying goods? Forget QR codes. Use your camera to scan something and you’ll get automatic information. And more 3D – holograms and projective devices. But, as Dave Millett at Equinox [IT ProPortal], concludes, “the company that addresses the frustration of failing batteries may be the ultimate winner.” The pertinent final though goes to the embedded phone. Like the driverless car, we could be in for the ‘deviceless’ phone – “the mobile phone of the future will be implanted in your head,” says Cnet. However, we upgrade and whatever we choose, smartphone technology will keep us better connected and help us use our time more efficiently. I hope there’s an app for that. - November/December 2016 5

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